NFG SEO provides premier, white hat SEO services to Greensboro’s top business owners. Increase traffic, website rankings, and call volume through our superior website audits, link building, and lead generation services. Call Today for immediate help – (866) 440-9050.
Why Do I Need SEO?
There are over 6 websites for every person on earth.If you want your site to stand out, you need to be ready to work for it. Search Engine Optimization (SEO) will let you to connect with potential customers for your product or service, making it one of the best ways to attract more clients. Google owns about 75% of the online search market, so having your web properties optimized around best practices and Google’s search algorithm can give your website a huge boost in organic traffic.
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Organic search is one of the most important factors of website performance, but before you can optimize your website you have to know what you’re optimizing it for. What keywords are related to your product or service? There are multiple ways to find out, but The Google Keyword Planner is free and easy to use, especially for beginners, and is a great place to start.
A Quick Checklist to Get Started
- Website analysis
- Competitive analysis
- Initial keyword nomination
- Keyword analysis
- Baseline ranking assessment
- Goals and Objectives
- Create page titles
- Place strategic search phrases on pages
- Develop new sitemaps for Google and Bing
- Submit website to directories
- Test and measure
- Maintenance and link outreach
Implementing Keywords Throughout Your Website
Once you have identified keywords that people are using to find products or services similar to yours, you’ll need to implement them into your website. If you’ve optimized content in the past, you may have been told to include the exact keyword a certain number of times on each page in order to optimize for that keyword. While this used to be the best method, Google has improved their ability to understand the layout of a page. Because of this, random keyword padding is less effective and you should include your primary keyword and other related terms in relevant places in order to make page topics clear. This way, Google will see your page as genuinely relevant to the search terms you’re optimizing for.
Content optimization is one of the top 3 factors search engine algorithms analyze when deciding where you’ll rank on a SERP, so taking your content seriously is very important.
Blogging is a great way to do this easily and the leading source of traffic for businesses with strong SEO. Blog posts can be focused around specific topics and broad ideas, which makes it easy to craft posts relevant to your product or services that will drive traffic back to your site. Blog posts can also expand your keyword reach and provide engagement opportunities for site visitors.
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Improving On Page SEO Factors
Content is a very important part of your website but its not the only factor that will affect how well your website and pages perform. When you design a site, it is imperative that you make the site easy to navigate for users. You should have a clear hierarchy to your site that gives it structure. And if you have multiple topics, especially in a blog, it is important to maintain a proper silo structure.
Good Greensboro SEO = A Better User Experience
Many of the factors that increase brand authority and Search Engine Results Page (SERP) rankings also directly impact the usability and user experience of your website. Optimized page elements, relevant content, and site structure all play a huge role in how potential customers behave on your site. These details alone can boost your overall Greensboro SEO, and so does user behavior. The better your optimization, the lower your bounce rates, and the more authority you’ll have with the search engines’ algorithms.
Local Greensboro SEO, Increased Engagement, Better Traffic, and Conversions
Local seo has become a huge variable in the success of small to medium businesses. By optimizing your website(s) around a certain region, such as your primary city of operation, people near you will be able to find your business more easily. For example, a furniture store in Greensboro, NC would want to rank for local terms like “furniture stores near greensboro nc” and “furniture stores near me”, so that people searching these terms in the Greensboro area will see their website and Google map listing from the start.
Local search optimization can help draw customers towards your social media efforts as well, like Facebook pages and Twitter, which can be a great way to maintain brand relationships with local consumers.
Plus, local search engine optimization relies more heavily on user reviews on Google and other review sites, since local testimonials are more likely to sway other searchers in the area to engage with your company.
Greensboro SEO Has Changed the Way People Shop
Search engines have completely changed the way we shop. Customers can find products all over the world that meet their exact shopping criteria and have their good sent directly to their doorstep. If your brand sells a product or service that isn’t geographically limited, it’s important to make sure your messaging and advertisement tools make you stand out amongst your international (or even global) competitors.
SEO is Cheaper Than Other Advertising Methods
It’s not free, but compared to paid advertising, SEO definitely gets you more bang for your buck. It’s more of a long-term investment than a business expense. Plus, when done properly, SEO can quickly pay for itself by increasing engagement and conversions. Keeping up with the ever-changing SEO best practices.
Page 1 or Nothing
If you’re not on the first page of SERPs, the odds of your site getting clicked on are almost nonexistent. Nearly 40% of all click-throughs happen on the first three organic search results, while up to 30% are on page one. Page 2 results get 0%. Getting your web properties to rank on at least page 1 will make a huge difference, but building up that authority and climbing into one of those top three positions should be your end goal.
Understanding SEO Gives You a Better Understanding of the Internet as a Whole
If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. In addition to Greensboro SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business.
As you become more familiar with the ins and outs of search engines and search results, you’ll gain a better grasp of how different areas of the Internet work overall, and you’ll be able to apply that knowledge directly to your optimization efforts. With Greensboro SEO best practices and efficiencies constantly evolving, it can be tricky to stay on top of things, but making the effort to keep your site optimized will provide a huge boost to your overall success.
Want to learn more about SEO? Join us in Greensboro, NC!
NFG Greensboro 2018 is the place to be if you want to get ahead of the game with your Greensboro SEO strategies. We’ll be going over some of our favorite advanced SEO tactics, debunking some SEO myths, and so much more. You don’t want to miss out!
Interested? Then learn more about NFG Greensboro 2018 October 21st-22nd and get your tickets now!